The Dos and Don’ts of Going to Market for Sale

A realtor friend of mine once told me, “As soon as a house is listed on the MLS, it’s the belle of the ball.” If it looks good online, agents in the area will want to show it to their prospective buyers. As the saying goes, “you never get a second chance to make a first impression.”

To make sure your house is ready to go, be sure to consider the following Dos and Don’ts to get your house sold as fast as possible:

  • Do make sure that there are no punch list items remaining, the property has been cleaned and staged if necessary, and all of the landscaping looks great. Don’t list it early or ahead of it is 100% complete.
  • Do a thorough review of the comps with an appraiser or experienced broker that knows the area, to determine what the property can be sold for based on the current market value with the improvements you have made. Don’t overprice the property! Doing this can have a negative impact on activity.
  • Do hire an experienced agent that understands the market in your area, and meets the following criteria stated in this blog here.
  • Do make sure your agent uses CSS (Centralized Showing Service) so the showings can be automated and tracked. This makes your property easy to show. Don’t hire an agent that has to be called directly to set up a showing at a specific time. This makes it difficult to show the property and receive offers.
  • Do follow up with your agent within a few days after your house goes live on the MLS to see how many showings you received. Showings indicate that you are priced correctly. If you have no showings, you are probably priced too high.
  • Do follow up with your agent to hear what the feedback is from the showings (i.e., everyone liked the house and said they were submitting offers, bedrooms were too small, etc.).
  • Don’t drop the price by a large percentage of you are not getting showings or offers. Large price drops can give the impression that something is wrong with the property, and not just that you are priced too high. You and your agent should determine the process ahead of time regarding price reductions. Use an experienced agent to help you with this.
  • Do try to make that first offer work. 

If you follow these steps, rest assured that you’re bound to get the highest possible offer in the shortest possible time in your market.

If you are in Texas looking for an experience Hard Money Lender Near You, contact us today!

The Seduction of Cheaper Hard Money

Over time hard money lenders come and go. Which ones stay? The lenders who survive in this business are the ones that understand they must charge enough to operate, service loans, and most importantly, service customers who are in most cases, making one of their largest investments ever. They understand that they are not loaning the money over a 30-year time period, where there is long term cash flow, and so they must price their product accordingly. Without boring you with any other details, let’s skip to what’s important for you to know.

As the real estate market remains strong, more lenders are entering the space and want to put their money to work as quickly as they can. In order to do this, many of them advertise what appears to be a lower cost hard money loan, when in fact, it is a much more expensive product.

While this may seem innocuous, the reality is the consequences this brings to the investor. Failure to disclose the other fees and/or structure of the loan puts borrowers at risk of not knowing their true costs and is absolutely deceptive on the part of the lender.

Many of these lenders are not real estate investors and do not understand flipping, buying a rental property, or even wholesaling, putting themselves and their customers at risk of losing money.

Recently, rates have been advertised from 2.99% – 10.99%. When you see anyone advertising rates below 12%, read the fine print, and look for the “catch.” What’s the catch? Any attempt to trick someone with a bait and switch loan. Here are eight examples to keep in mind:

  • The borrower needs the maximum FICO score of 850 (which is very unattainable) with $100K cash in the bank to qualify.
  • The borrower must do a “specified” number of loans with the lender to qualify for the lower rate.
  • Interest is charged on the full note amount when the repairs have not been borrowed yet is a lending practice by most lenders, but is not advertised upfront. Also, if the repair holdback is a large amount, the borrower is paying additional interest on funds they haven’t used yet!
  • The lower advertised rate is for a short initial period in the loan (i.e., 30 days) and then it increases to a normal rate. Of course, the borrower is also being charged on the full note amount, even though the repair funds have not been drawn.
  • The loan term is for 90 days with expensive extension fees built into the note.
  • Junk fees that make up the difference in the lower points and/or interest being advertised (underwriting fee, admin fee, evaluation fee, etc.).
  • An offer of 100% financing, or anything that is not based on the ARV in the offer. This is designed to make the borrower think that no matter what their purchase price + repairs are, they are going to get all of it financed, irrespective of the ARV.
  • A lender who advertises no application, no credit check, no appraisal, etc. Be suspect anytime there is no due diligence being offered on the part of the lender. It is for the benefit of the buyer and the lender that all the numbers are verified on a property.

As a member of the Ethics Advisory Committee for the American Association of Private Lenders (AAPL), I helped create the guidelines for what all lenders must follow as members of this organization. AAPL bans bait and switch lending practices as well as false advertising.

So, just as you would perform due diligence on your investment property, be sure to do the same for your lender. We disclose everything regarding our hard money programs on the website. If you are looking for a hard money lender within your area, contact us today!

12 Steps to Determine the After Repair Value (ARV)

Every investor needs to be able to determine the After Repair Value (ARV) as close as possible, prior to ordering an appraisal. In order for a property to be considered comparable to the subject property, it needs to meet certain criteria. I have put together a list of twelve criteria that will help you get as close as possible to the ARV.

Try to find at least three comps. Remember, one comp is not enough to determine the ARV in most cases. You need to find at least three in order to determine the ARV because this is how an appraiser is going to do it. 

Stay within the major subdivision of the sub­ject property. Try to find properties that are as close to the subject property as possible. Don’t travel over one mile or into other unrelated subdivisions to get sold comps, unless you absolutely have to do so. 

Do not cross any major roads or highways. Sometimes crossing a major road, intersection, or highway, etc., can give you a false impression of what the value might be as one side may have higher values than the other side for similar properties. You may not understand why until you drive the area to see. Certainly, if you cannot find any comps (or enough comps) you may have to cross over to find some. 

Stay within the tightest timeframe that you can. Start with comps that have sold in the last 90 days or less, and then incrementally expand your timeframe to one year if you cannot find enough data. 

Find homes built in a similar time period. This means homes built in the 1920s and 1930s should not be compared to homes built in the 1980s. Find homes built around the same time period when looking for comparables, generally, plus or minus five years at the most. 

Find homes with similar square footage. Plus or minus around 15% can be a good rule of thumb to follow to find enough data to utilize. So if the sub­ject is 1500 square feet, select a range that goes from 1325 square feet to 1725 square feet.

Look for similar style homes and/or a simi­lar builder. Tract neighborhoods are much easier to evaluate than an area with custom-built homes because many of the homes were built around the same time with very similar floor plans. You can have neighborhoods that have a mix of both. There are subdivisions and neighborhoods that have a combination of everything–older custom homes, newer custom homes, older tract homes, and newer tract homes. Be sure you are comparing the right ones when doing your evaluation!

Look for similar school districts. There are subdivisions that can cross school districts that are right next to one another with similar homes to the subject. However, one area sells much higher/lower than the other, and you cannot figure out why. Be sure to look at the school district because it can have a major impact in determining value.

Don’t just pick the highest sold comp(s). Many new investors like to go straight to the highest sold comp and use that to determine the value. Look for comps that are in similar condition as the subject is going to be once completed. When an appraiser is doing an appraisal like this, it is called a “subject to” appraisal, which means the value is subject to the underlying improvements that are listed in the actual appraisal document. Also, it takes at least three comps to determine the value and not just one (and certainly not the highest one).

Look for any external influences. This includes things like is the property on a busy street, does it back up to the commercial property, are there high ten­sion power lines above the house, does it back to rail­road tracks, is it across the street from a school, does it side to a four-lane through street? Any of these things can have a negative impact on the value. Of course, do not neglect any influences that can have a positive impact on the value such as backing to a golf course, a wooded lot, lake view, or nature preserve.

Look for any functional obsolescence. Things like walking into one bedroom to get to another bedroom (known as a deficiency), or $20,000 worth of appliances in a $90,000 house (known as super adequacy) are examples of obsolescence. This is something that you must take into consideration, and whether it is curable or incurable.

Subtract any seller concessions if they exist. If the seller gave the buyer $3,000 towards their closing costs, this will be reflected in the listing on MLS and needs to be deducted from the sales price of that particular comp.

That’s a lot of stuff, so be sure to review it again! Once you have all of this data, take the three best comps you have, and start comparing them to the subject a bit more. Keep narrowing it down based on the data above until you can determine yours after repair value (ARV). For example, if you have three sold comps that are $145,000$150,000, and $147,000, the value is probably going to be somewhere between $145,000 and $150,000. So if you go with $147,500 you are probably going to be extremely close to the ARV.

If you have a Real Estate deal and looking for an experienced and award-winning hard money lender in Texas, please contact us today!

The Real Value of an Appraisal

 

Appraisals eliminate the guesswork in determining the market value and actually lower your risk before you purchase. In addition to providing you with the after repair value of your property, an appraisal will show you photos of the comps, location of the comps, and how the appraiser arrived at the final number.

The challenge is appraisals can take time to get, and if you are in a competitive situation and need to close quickly (like a week or less), you or your lender will need to find someone who can meet the timeframe.

Three Key Things a Good Appraiser Does

Determines Actual Square Footage

In Texas, most of the county appraisal districts list the square footage of each property on their website, so investors look up the property online and treat that data as fact. Unfortunately, over 25% of tax records are wrong on square footage (some very slightly and some more severely)! Many investors rely on this data too much and end up getting burned.

Recently one of our hard money clients purchased a property where the online county tax roll records said the house was 1800 square feet. When our appraiser measured it, the actual square footage was 1350 square feet, which, as you might imagine, had a tremendous negative impact on the value. The good news is our client was able to renegotiate the purchase price and get it lowered to offset the difference. But if they hadn’t had it measured, they would have overpaid and lost money in the deal! 

The first thing an appraiser does when they get to the property is to measure it. If your lender doesn’t require an appraisal, you may need to order the one yourself, or find another lender who will.

Drives the Sold Comps and Analyzes the Competition

Appraisers will normally drive by the sold comps they are using for the appraisal to see how they physically compare to the subject. Looking online is the starting point. After that, it’s seeing how they look in person that can take on a whole new meaning. Things like the layout of the lot, location on the street, property amenities not seen or discoverable online can all be taken into consideration.

If you are going to be flipping the property, you may want your appraiser to help you analyze the competition (those are the active properties on the market right now) both now and when you get ready to sell the property. Why do this? It’s good to know how many actives versus sold properties there are. This ratio tells you the health of that particular market. For example, if there are five actives and one sold in the last six months, that probably indicates that the market is not very strong in your area and you may want to reconsider this as a flip. If the numbers are reversed and there are five sold properties and one active, that market is probably very strong and you should not have any issue selling it. 

Looks for Obsolescence and External Influences

Things like walking through one bedroom to get to another bedroom, or not enough bathrooms for the number of bedrooms in a house, can create functional obsolescence that otherwise might not be seen or understood by a new investor. External influences such as the property backing to large power lines, commercial/industrial property, a drainage ditch, or other negative influence, can impact the value significantly. A good appraiser is going to catch these things, make the appropriate adjustments to value, and note them in the appraisal.

A while back a friend of mine came to me with a house I told him not to buy. It sided to a busy, four-way through the street, and backed to a power transformer that was the size of a two-car garage, both of which could be seen online. Despite these issues, he insisted the ARV was in line with the rest of the comps in the neighborhood that were not exposed to these influences. I politely disagreed and tried to explain to him that he should absolutely order an appraisal to confirm the value, even though he was paying cash for this deal and not getting a loan. Rejecting that idea, he closed on the purchase and called several months later to tell me he still owned it. He was willing to take a loss and wanted to know if any of our clients would want to buy it as a rental. This is a situation that could have been totally avoided had he ordered an appraisal.

The Bottom Line

As you can see in the stories above, you expose yourself to greater risk when you do not get an appraisal. If your hard money lender is just relying on comps, you might think twice about what I just discussed so you don’t get overexposed in a deal and end up losing money.

 

Set An Offer Goal Every Month

There is an old saying in real estate investing circles, “If you’re not making offers, you are not going to get deals.” It sounds so simple, but you would be surprised how many investors I speak with on a regular basis who say they cannot find deals.

My response is usually, “How many offers did you make this month?” Their reply is none, one, or some very small number. The bottom line is it’s a numbers game, and you will need to make many offers to get a deal under contract.

How many offers does it take to get a deal under contract? It’s a difficult question to answer. You might make one offer and get a deal. That would be great if it happens, but it can also make you jaded into thinking it’s that easy.

A Story to Illustrate My Point 

When I first started utilizing direct mail campaigns many years ago, I got very lucky and got two very good deals under contract that I was able to wholesale quickly and make money. Because of this success, I stopped talking to wholesalers and didn’t make any offers on MLS deals. I also failed to follow through on some of the other direct mail leads I received because they didn’t seem to be as good as the first two deals I wholesaled.

So guess what happened? I had no deals working, and my phone wasn’t ringing like it did the first few weeks after I launched my direct-mail campaign. This was a big mistake and set me back a couple of months before I got my next deal. Sometimes you have to learn things the hard way, and I was certainly no exception to this.

What was I thinking? Because they came so easily, I falsely made the assumption that my phone would keep ringing and I would get more deals just like the first two. I also made the rookie mistake of thinking if I make too many offers, how would I handle all of the volumes if they were all accepted? It’s crazy what you think might happen when you are just getting started. When neither of these things happened, I realized that I had to start making offers and do it consistently. These offers now included REOs listed on the MLS as well as wholesale deals. I also realized that a direct-mail campaign needs to function as a campaign and not as an isolated event.

My Advice 

My advice as a hard money lender is to make as many offers as you can until you start seeing results. These can be offers on MLS deals, offers to wholesalers, or offers directly with the owners of record of a property. Just as you would set a goal for the number of deals you are going to do, or the amount of cash flow you want to make, or the profit amount you are targeting, you need a goal for the number of offers you are going to make each month, because you will not reach your deal goal without an offered goal.

Criteria For Being a “Good” Real Estate Agent

Many years ago, I heard a broker with 40 years of experience say, “Of all the licensed real estate agentsin the market, only 1% of them are actually any good.” Whether that’s an accurate percentage or not, finding one that can work successfully with investors is certainly a challenge.

If you’ve had an unpleasant experience with an agent/broker, I want you to understand it doesn’t have to be like that. You just need to find a good one and work with them. I realize the term “good” is very subjective, so let’s qualify what I mean here.

How did I determine It?

I got lucky. The first real estate agent I decided to work with called me off one of my For Sale By Owner signs in front of a house I was selling. I actually had many agents call me off the sign, but this one was different, and in ten seconds, I knew I could work with her.

She immediately told me that she had a buyer for my house and asked if I would pay her a commission. I agreed and we ended up working together for several years until she left the business. She delivered value by setting expectations and stayed focused on getting deals closed. From working with her and other good real estate agents, I learned what to look for before hiring one:

  1. Someone who is highly motivated, who actively strives to close deals, and is full time in the business.
  2. Someone who is easy to work with and makes a good impression on potential buyers and sellers.
  3. Someone who has invaluable industry experience, as well as experienced in the area where you are buying or selling.
  4. Someone who is a great manager of people and communicates effectively throughout the buying and selling process.

Talk you your investor friends or others in your investor circle to get a referral. If you believe they meet the criteria mentioned, you should definitely consider hiring them. Once you find someone that works out, be sure to hang on to them for as long as possible, as they will have a positive impact on your success.